Femina has now formally been inducted into the unique Superbrand hall of fame. At a dazzling function in Mumbai, the Award was presented by Minister of Commerce and Industries, Kamal Nath to CEO (magazines) Devashish Sarkar and COO Shashikala Halve, who represented Femina. What is even more noteworthy is that two other flagship brands from The Times Group - 'The Times of India' and 'The Economic Times' - have also joined the august group of superbrands worldwide.

These brands have long been recognised as leaders in their respective fields, and this is a tribute to their brand development and brand management.

By definition , "A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognise and are willing to pay a premium for. “Superbrands Organisation”, an independent authority on branding, has taken the onus of identifying extraordinary brands in each country and awarding them. The criteria: Brands which offer the consumers significant emotional and physical advantages over their competitors, which consciously or sub-consciously customers want, recognise and repeatedly reach out for. Till date, over 800 individual brands have been awarded worldwide.

Why readers love Femina

"Femina is a brand that represents the values and concerns of today's Indian woman.

Femina, however, does not merely represent this evolving woman but helps in creating her and as a brand, has inherent values that it sees this woman has or aspires to have.

Femina is contemporary, urbane, elegant, confident yet curious and ever-seeking to improve and widen horizons on a spectrum of subjects: Love and literature, music and men, cookery and commerce, matrimony and money, careers and cosmetics, fashion and film. Femina challenges thinking, empowers without the need to indulge in 'male-bashing', assists in balancing life and lifestyle, and opens up a window to the world.

Femina is Indian in spirit and international in look." ('Superbrands').