Vrinda Rajgarhia adds the sweet touch in several hundred lives with her innovative venture, ‘Sweet World’ of mix n pick candies. By Purabi Shridhar

Imagine being in a candy shop with sweets of every shape, size, colour, flavour and taste. And imagine being able to choose, pick and mix them as you please! Imagination running riot did you say?

Nah! Just ‘Sweet World’, India’s first range of theme stores and kiosks, that has introduced the western concept of pick n mix delectable candies. And it’s all thanks to entrepreneur Vrinda Rajgarhia.

‘Candy Lady’ Vrinda finds much to laugh about, maybe because she deals in the sweets business. But it’s obvious that it did not happen by just waving a wand. Years of research, hard work and business acumen have got her where she is today.

“I always wanted to get into business,” she says at the discreet and tasteful flat at the capital’s posh Aurangzeb Road. The Mumbai based Vrinda is here overseeing the successful launching of Sweet World kiosks at Ansal Plaza and the Sahara Mall, Gurgaon.