A career in media can be very fulfilling if you're so inclined. So check out these three cool jobs and see if they work for you.

Profession : Event Management

Event managers could be either independent entrepreneurs or attached to a corporate company and manage events for them.

Skills needed: Organisational skills, a keen attention to detail, a flair for imaginative conceptualisation, excellent social and communication skills, excellent networking skills, resourcefulness and integrity. Independent event managers must also possess good accounting skills, business acumen, and some legal knowledge.

The job profile: An event manager is responsible for successfully coordinating an event. If an event manager belongs to a corporate company, then he or she will also be involved with many of the affairs and the day-to-day business activities and will arrange events that reflect the philosophy of the corporate or the brand that it represents.

Modus operandi: Most events are organised primarily to launch or emphasise the importance of a new product or company, celebrate a milestone or market a brand. It is through careful networking that an event manager achieves his or her goals in establishing the name of the client or product amongst the right target audience and clients for whom the product is meant. Learning about the industry and obtaining the right contacts with vendors, suppliers, venues and so forth, takes time and experience.

How to become an event manager: The best way to begin is to attend trade shows, small events, exhibitions, rock shows, beauty pageants, sporting events, musicals, weddings, book launches, seminars and so forth, arranged in places like trade centres, hotels and mega stores and observe all the minute details that go into making the event a success. To succeed in this business is to learn on the job and to grow with each event's success.

Some of the leading places to study event management: Mudra Institute of Communication, Ahmedabad. www.mica-india.net National Institute of Event Management (NIEM), Mumbai. Branches at Delhi, Bangalore, Pune, Hyderabad, Ahmedabad and Kolkata. www.niemindia.com Event Management Development Institute (EMDI), Mumbai. www.emdiworld.com

Profession: Public Relations (PR) Skills needed: If you are outgoing, enjoy meeting people and have a flair for media relations, look for a career in public relations. Job profile: Working in public relations has increasingly become a powerful management function and a serious business activity today. It involves communicating and educating a larger public about the activities and values of a company. Some big corporate companies have their own public relations departments, while others appoint consultants or agencies specialising in this job.

Modus operandi: A PR job is not just about meeting people and keeping good relations with them. It is often tedious work, requiring endless press releases or invitations for press conferences to be sent out and each one must be followed up since journalists have their own priorities and often may be unable to attend the briefing. The keyword in this career is good communication - where passing out information concerning a client or a company's point of view to various target groups is managed successfully in an effective manner.

How to become a public relations person: It helps to have a basic graduation degree in mass communications or journalism since good writing for press releases that can be easily understood are always in demand.

Some of the leading places to study mass communications include: Mass Communication Research Centre, Jamia Millia Islamia in New Delhi. Mudra Institute of Communications and Advertising (MICA) at Ahmedabad. Indian Institute of Mass Communication, Jawaharlal Nehru University, New Delhi.

Profession: Radio Jockeys (RJs) or Video Jockeys (VJs) RJs and VJs are people who present musical entertainment for a wide section of audiences. RJs and VJs often specialise in a particular type of music such as dance, jazz, rap, world, classical, film or from a particular era such as the '60s or '70s.

Skills needed: An extensive knowledge of music and a flair for communication to enable him/her to build a good rapport with the audience who will keep tuning in; should be personable, be able to make interesting conversation and radiate confidence and charisma on his or her show, whether it is on radio or television.

Job profile: RJs and VJs work at broadcast stations and form the links between music played by the channel and the wide audience who tunes in. The job usually involves eliciting audience participation via phone chats, reading out email messages, responding to SMS and even the old fashioned letters, as well as interviewing special guests on the show.

Modus operandi: It is also important to be able to assess sound well, have a quick and witty presence of mind with good ear-to-hand coordination while mixing and playing an assortment of music and talking at the same time. A RJ or VJ must be interested in music and it possibly helps to have musical ability. As the job of an RJ or VJ is rarely structured like that of a typical nine to five job, it helps to be self-motivated and have self-discipline on the job. With new technology emerging in the field of music, a RJ or VJ should be interested in technology and electronics since music is influenced by technical equipment and digital sound.

How to become a RJ or VJ: To become an RJ or VJ, one does not usually require any formal education. The best way to start is through practical experiences at school or college performances and then work towards a small radio show on a local channel in your city. If you're genuinely talented, fame will follow!

Some of the leading places that you could apply to: The Mudra Institute of Communications, Ahmedabad (MICA) Takes in students through CAT (IIM) and offers internship with FM radio channels like Go, Red FM and Radio Mirchi as part of its one-year postgraduate programme in Broadcasting Management (www.mica-india.net). Xavier Institute of Communications, Mumbai. A course is conducted by the Xavier Institute of Communications in Mumbai called ABCD - Announcing, Broadcasting, Compering and Dubbing.