Connecting with Jassi
Like millions of middle class Indian girls, Jassi too aspires to make a mark for herself with her never-say-die attitude yet gullible nature. The show brings out the eternal conflicts between the middle and upper classes, simplicity and glamour, artificial facades and true inner beauty.

'Jassi Jaisi Koi Nahin' has all the ingredients to make it connect well with its viewers — a contemporary setting, a metrosexual man and fashionable socialites contrasting with a plain, ordinary girl aspiring to be accepted in high society and determined to make it big one day.

Tony and Deeya Singh, the producers of ‘Jassi Jaisi Koi Nahin’, Sony, the channel that airs it, and thousands of viewers believe that Jassi is also popular because she embodies a little bit of all of us.

All of us who are part of a new India in which we work in organisations with global corporate cultures, go home and arrange dinner, party with friends, coordinate with plumbers and electricians during a meeting and still manage to meet deadlines.

“She’s very real. Her innocence is not contrived and everything she does seems very real. We’ve managed to take viewers who are accustomed to seeing serials with a home environment to one that bridges both home and office and that allows more people to relate to it,” says Mr Lulla.

“I feel it's Jassi's innocence and naivete that really works for her character and is winning people's hearts. Also, her love for her family and the earnestness in anything and everything that she does is very true and special. Which is why so many viewers can easily identify with her,” says Mona Singh who plays Jassi.

Jassi also appears in our lives at a time when ‘saas-bahu’ serials are turning stale.

There’s boredom in watching women in yards of silk or chiffon finery. Instead, it’s refreshing to see a head whose crowning glory is not a mop of streaked or permed tresses lined with a designer ‘sindoor’ or ‘bindi’ but a Sadhna-cut, pony-tailed simplicity. A face that stands, not on a bejewelled, ‘mangalsutra’-clad neck, but competent, no-frills shoulders.

Jassi is the centre of both her universes — whether it’s at work or at home, she is trusted, she has responsibilities, and things in both places can’t function well without her. This is a growing aspiration among women — to be the centre of their universe. Some have made it, while the rest of us make our way there gradually, like Jassi.