It was a fruit that started it all - remember the juicy, red, shining apple? Well, make-up this summer is going to be just as sinfully delicious and exciting, says Sathya Saran

FRUITS have had a way of lingering in the female consciousness since the world began, and are the ultimate symbols of luscious sexiness. Add to this historic face the born-again knowledge that fruits have AHAs and every other known goodness necessary for health and well being, and they win over everything else, hands down.

And so it is with Lakmé's latest collection of make-up - fruit-based and formulated for the woman who has it all.

Grapes, melons, citrus, berries... the entire pantheon of fruits have been harnessed to give of their multitasking properties to help the Indian woman look and feel better than she has ever before.

To keep the idea from becoming ho-hum and oh-so-mundane, there is the deft combo of the virtual with the real and the futuristic with the here and now. Fruit Shock addresses the contradiction in everyday life, the need to be rooted, centered, balanced with the fact that in reality, life is like an electric current racing by so quick that you can barely grasp it.